Shelby Catalano

Because of my passion for wellness and travel, I drafted a mock campaign for an imaginary hotel based in Miami to showcase my skills. Below are a few assets from this effort—from animated social graphics to an SEO optimized blog post for both short and long-tail keywords. Although I will always call copy my "home," I have a variety of other transferable abilities that work well throughout the entire creative process. I also have extensive experience with inbound marketing and omnichannel campaigns, which means with any project I take on I think holistically about the branding and key messages that will thread through during all the touchpoints. 

 

Please view all the assets together in the PDF link to the right.