Great content is spellbinding.

Let me add magic to your stories.

Services

Copywriting

Weaving intention in words brings the right people to you. Content is at the crux of a great marketing strategy. Whether it's awareness campaigns or persuasion, copy establishes trust and thought leadership with your audience.

Marketing Strategy

Driving action starts with a plan. From content audits to editorial calendars, strategic blueprints help you get the most mileage out of your content efforts. Why work harder when you can work smarter?

Brand Guides & Consulting

Your brand is who you are – it's vital now more than ever to communicate its purpose. With a comprehensive style guide and value proposition that reflects your values, you'll attract likeminded candidates and clients to your business.

Creative Storytelling

Pinpointing narrative opportunities in your business drives action. With effective interviewing insights and employee-led anecdotes, your content will gain a human element that fosters camaraderie and loyalty.

View services

Copy That Compels

My 10+ year content career spans B2B, B2C, and creative clients that empower me to approach copy with a storytelling lens. From branding to sonnets, my narrative approach inspires meaningful action for visitors, leads, and customers.

What People Say

Andrew Copeland
Content Strategist

Shelby is a fantastic writer and very easy to work with. She is highly responsive, never misses a deadline, and her content is levels above what we have received from other solutions. We have been working together since March of 2021 and it has been nothing but a pleasure. I am always impressed by her work ethic and professionalism.

Brands I've Worked Magic on

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